Cadbury ups its experiential game with ‘The Purple Room’
Mondelez India, the makers and bakers of snacking brands- Cadbury Dairy Milk, Bournvita, and Oreo among others, recently inaugurated ‘The Purple Room’, a premium Cadbury experience zone. The Purple Room is home to the first-ever 3D Cadbury chocolate printer, that will allow consumers to curate their box of exquisite 3D chocolates. The zone is located at the newly inaugurated Jio World Drive (JWD) Mall in Bandra Kurla Complex, Mumbai, housed inside the new, ultra-premium superstore – Freshpik. The Purple Room is all set to offer consumers a premium chocolate experience by bringing a wide range of products and unique activities under one roof.
Mondelez India’s senior director of marketing Anil Viswanathan said: “Over the years, Mondelez India has created and grown the premium end of the chocolate market and owned the chocolate gifting space, with products like Cadbury Dairy Milk Silk, Cadbury Bournville, Cadbury Dark Milk, Cadbury Celebrations, etc. As the next leg to this journey, we are thrilled to introduce ‘The Purple Room’, a premium Cadbury experience zone, that also houses India’s first-ever 3D Cadbury chocolate printer. Through this store, we aim to provide our consumers with a unique and memorable Cadbury chocolate experience. The zone not only showcases some of our much-loved products in the premium & gifting segment but also helps us to elevate Cadbury’s premium credentials and generate brand love. With the country slowly inching back to normal and planning for the much-awaited festive season, the store is our way of giving consumers a ‘Meetha’ start to the festivities.”
The Purple Room, through its innovation, creativity and personalized solutions ,elevates the experience and offers consumers a new way of ‘shoppertainment’ engagement. Shoppers will get to consume their favorite brands in a new avatar to enhance their Shopping experience as original milkshakes made from Dairy Milk, Bournville, 5 Star, and Oreo at the store. Taking the offerings, a notch up, consumers can now watch their favorite chocolate being made in the 3D machine. The store offers 28 chocolate designs in 3D including all alphabets for a personalized & novel experience, available for a limited time. Shoppers can also get to experience, Mondelez India’s consumer-centric campaign Madbury, by playing a simple game and creating their version of Cadbury.