Cadbury wins hearts with its new campaign featuring Shah Rukh Khan

At a time when sections of netizens take offense at ads over 'hurt' religious sentiments and other frivolous things, Cadbury has, however, won several hearts with its new campaign featuring Shah Rukh Khan.

The advertisement features the King Khan of Bollywood as the brand ambassador of small and local businesses that suffered due to the coronavirus pandemic.

The ad, titled ‘Not just a Cadbury Ad, starts with a voice-over and bytes of local businessmen telling the viewers how badly they were affected due to the pandemic. 'This Diwali, we helped hundreds of small businesses by making India’s biggest brand ambassador, their brand ambassador,' the video continued.

In the next shot Shah Rukh Khan appeares dressed up in a cream-coloured sherwani. He takes the names of different shops and urges the viewers to buy clothes, shoes, sweets, gadgets, etc. from them. The brand seeks to convey through the commercial that they used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in the ad. “It is impossible to cover all the stores, so we gave the power to the people to create their own version of ‘Not Just a Cadbury Ad’,” the video continues.

This ad garnered a lot of traction on social media as well, check this out.



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