Cadbury wins hearts with its new campaign featuring Shah Rukh Khan
At a time when sections of netizens take offense at ads over 'hurt' religious sentiments and other frivolous things, Cadbury has, however, won several hearts with its new campaign featuring Shah Rukh Khan.
The advertisement features the King Khan of Bollywood as the brand ambassador of small and local businesses that suffered due to the coronavirus pandemic.
The ad, titled ‘Not just a Cadbury Ad, starts with a voice-over and bytes of local businessmen telling the viewers how badly they were affected due to the pandemic. 'This Diwali, we helped hundreds of small businesses by making India’s biggest brand ambassador, their brand ambassador,' the video continued.
In the next shot Shah Rukh Khan appeares dressed up in a cream-coloured sherwani. He takes the names of different shops and urges the viewers to buy clothes, shoes, sweets, gadgets, etc. from them. The brand seeks to convey through the commercial that they used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in the ad. “It is impossible to cover all the stores, so we gave the power to the people to create their own version of ‘Not Just a Cadbury Ad’,” the video continues.
Here’s to giving the small stores around us a Diwali filled with sweetness.— Cadbury Celebrations (@CadCelebrations) October 22, 2021
Click on the link below to make an ad for them.https://t.co/kD5knqyslE #Diwali #Diwali2021 #CadburyCelebrations #KuchAcchaHoJayeKuchMeethaHoJaaye #NotJustACadburyAd pic.twitter.com/AKShqPPvFf
This ad garnered a lot of traction on social media as well, check this out.
Beyond brilliant!!!— Shobhaa De (@DeShobhaa) October 24, 2021
Diwali cheer: It’s ‘not just a Cadbury ad’ as Shah Rukh Khan becomes the brand ambassador for local businesses https://t.co/wXANXZe3aX
OMG - What a concept! What a campaign! What an ad! This is as heartfelt, emotional, real as it gets, and full marks to the creative team of #Cadbury and the man who is there in the middle of it all, @iamsrk, to have made this SO SPECIAL #NotJustACadburyAd https://t.co/0x2XLcWdOV— #TutejaTalks (@Tutejajoginder) October 24, 2021
The best thing about #Cadbury's #NotJustACadburyAd is SHAHRUKH KHAN.— Abhik Choudhury (@iamabhik) October 25, 2021
Genuine love to the marketing & adtech teams but for this one exception it is the choice of #ShahRukhKhan becoming the face of India's #Diwali2021 campaign that makes it so timely & wholesome.
Thank you. 🪔 pic.twitter.com/iBt8h1yJa3
This campaign indeed is something else amazing concept! Tremendous respect n adulation for you guys.. अपने लिए तो सभी सोचते है, जो दूसरों के लिए भी सोचे असली इंसान तो वो है ! Always been @DairyMilkIn lover.. always shall be #NotJustACadburyAd 💙 https://t.co/f7d5r4PwWo— Pooja Chopra (@Pooja_Chopra_) October 24, 2021
So #Cadbury does it again...— Girish Johar (@girishjohar) October 24, 2021
this time, with this King Of Hearts himself, @iamsrk promoting local shopping this #Diwali2021... Very Innovative, Very Thoughtful indeed ... #NotJustACadburyAd