Calcutta Polo Club celebrates 150th Anniversary; Percept Activ manages the celebration

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, recently planned and executed the on-ground activities for Calcutta Polo Club's 150th Anniversary. The activities kick-started from December 18, 2011 and were carried till December 25, 2011 at the Calcutta Polo Club, Kolkata.

The celebrations and the tournament were graced by stalwarts from the Polo world like Mr. Eduardo Huergo - President, Federation of International Polo and Mr. Nick Denvers - Chairman, Hurlingham Polo Association (England). General V.K. Singh - Chief of Army Staff & President, Indian Polo Association was the chief guest at the event. To celebrate this significant event, the Calcutta Polo Club in association with Indian Polo Association extended an invitation to the international teams across the world to compete for the "Ezra World Cup' at the Pat Williamson Ground, Kolkata. Four international teams namely, USA, Italy, Brazil and Indonesia participated in the World Series besides two Indian teams one from IPA/Cavalry and the home team from Calcutta Polo Club. Bollywood actresses Ria Sen & Raima Sen unveiled the Ezra Cup in a press conference held on November 24, 2011 at Taj Bengal, Kolkata. The Sen Sisters also shared their childhood memories of their association with the Calcutta Polo Club with the attendees.

Eminent people from Calcutta's glitterati hosted the teams every evening. The teams also had a chance to have a dinner at the famous "Mallick Bari' ' a museum with priceless artifacts and old world charm grandeur. A Grand Polo Masquerade Polo Ball, was conducted on the last day of the event on the Race Course lawns with International performers and a special performance by the 61st Cavalry from the Indian Army.

Commenting on the successful execution of the event, Divya Kapoor, Vice President, Percept Activ said, "The challenging part of the whole event was getting the right mix between executing innovative ideas on ground and protocol requirements, as we had the highest members from the Army as the Chief Guest and many other dignitaries gracing the events. The Grand Finale cum Closing ceremony was the highlight of the celebrations where we treated everyone to an Indian Dance Fusion medley. Over 75 dancers in colourful attire, Indian & International, blazed across the ground and brought alive the Calcutta Polo Masquerade Ball theme in the evening."

Speaking on the occasion Sanjay Shukla, Chief Operating Officer, Percept Activ said, "It was a huge honour and a privilege for us to have conducted the Calcutta Polo Club Anniversary celebration for over a week. It was an excellent learning experience for us working at tandem with Calcutta Polo Club and the Army. We look forward to being associated with CPC over the year for more events as part of the 150th anniversary celebration."

The effective strategies and flawless execution by Percept Activ led to a thriving event, accomplishing the client's objective of making the CPC's 150th Anniversary a grand success.


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