Call to Earth Day returns to CNN
CNN will once again use its platform to shine a light on the environmental emergencies facing our planet, as Call to Earth Day returns on Thursday November 3rd for a day of action.
Call to Earth Day will see special coverage across CNN’s television, digital and social media platforms. This multi-platform content will be complemented by a series of live events, and partnerships with schools, organizations and individuals across the globe, including the Asia Pacific region, dedicated to conservation, environmentalism, and sustainability.
For 2022, Call to Earth Day will focus on Living Oceans: Turning the Tide. Stories, live programming and interviews on this theme, gathered from across Asia, Africa, Europe, the Middle East, and both North and South America, will run in every hour of CNN International programming.
On television, a 30-minute special will feature leading oceanographer, explorer and Rolex testimonee, Sylvia Earle. The world-renowned marine biologist will take CNN’s audiences inside her conservation work on Florida’s increasingly fragile coast. Connect the World with Becky Anderson will also air a special panel, discussing some of the key issues facing the world’s oceans.
On CNN digital, comprehensive features, a dynamic live blog cataloguing the day’s events, and social-first storytelling on remarkable conservation projects around the globe will run across the day. Once again, participants will be encouraged to share their actions, ideas, and inspirational thoughts on social media, using the hashtag #CalltoEarth.
For the first time, CNN en Español will also join Call to Earth Day, with special programming across TV and digital in Spanish.
This year’s event will build on the phenomenal success of the inaugural Call to Earth Day. Last year CNN connected with thousands of environmental organizations around the world, including over 500 schools, to raise awareness, educate students, and inspire actions that created real impact.
Ellana Lee, SVP & Managing Editor, CNN Asia Pacific, said: “The first Call to Earth Day proved just how motivated people are to take tangible actions and tackle the climate crisis directly. Seeing that response has inspired us to continue its momentum, and we’re tremendously excited about everything we have lined up this year. We’ll be taking our audiences from the pristine coastal waters of Patagonia to the polluted banks of the Ganges, and down to the depths of the deepest seas, while helping to raise the voices of thousands of individuals and organizations who are determined to fight for our planet’s future. This year’s event will also arrive as many of the world’s leaders and keenest scientific minds prepare to gather in Egypt for COP27, so Call to Earth Day will give us a platform on which we can build towards that important moment.”
Call to Earth Day is part of Call to Earth, a major network initiative launched by CNN in 2019, in partnership with Rolex and its Perpetual Planet initiative, shining a light on those committed to safeguard our planet for future generations. Over the last three years, this award-winning programming has told stories of change-makers, visionaries and ground-breaking projects making a difference to the world around them.
Call to Earth Day promo: https://bit.ly/3TEFoN9