Campure's latest TVC campaign reveals truth behind most air freshners

India’s largest manufacturer of Camphor, Mangalam Organics under its brand CamPure has launched a new campaign “Phool ya Fool?” comprising one 25- seconder film with leading Maharashtrian Actress, Girija Oak. This campaign aims to spread awareness that most air fresheners are made from chemicals and that consumers must switch to organic alternatives such as the CamPure Cone.

The film showcases how most air fresheners deceive consumers by showing flowers in their advertisements and packaging but actually have a “chemical waali” fragrance. The film then unveils an organic alternative, a camphor based 100% Organic CamPure Cone by visually demonstrating the origins of the product in nature and how it is uniquely formed into a cone shape.

Pannkaj Dujodwala, Managing Director of Mangalam Organics, further adds, “The goodness of camphor is something we’ve known of for centuries, and its usage extends far beyond our prayer rooms. Over the years we have heard from countless people who choose camphor as an organic and safe alternate to regular air fresheners. Inspired by such stories we have launched the CamPure Cone and aim to increase the awareness of organic fresheners through our communications”.

The film has been conceptualised and produced by Trinity Films. Harish Tripathi, co - founder of Trinity Films, further adds, “It was a pleasure working on a product that we believe can bring a genuine change in the consumer’s lifestyle. Our research indicated that people are unaware of the harmful chemicals released by most air fresheners. This campaign for CamPure Cone aims to communicate that truth in a simple yet entertaining way and presents an environmentally conscious option, bringing us all closer to a healthier lifestyle.”