Can condoms prevent the birth of bad guys? DUO thinks so

When it comes to condom ads, we have seen it all – sensuous to salacious to naughty to quirky and funny to the stern libido-killing Nirodh ads. International condom company DUO recently took condom ads to a new level in a bizarre way, using the most hated guys of the world – Osama Bin Laden and Pablo Escobar. 

Conceptualised by Ecuador-based ad agency, called Renato Designs, the ad campaign uses the images of Laden and Escobar and sports the tagline – “You don’t know what you could bring to the world”. 

The campaign breaks through the clutter amid most condom brand campaigns that either focus on the functionality of the product or the sexual intimacy between couples. Then there are the ads that promote condom as a means for family planning, especially in a country like India. However, these creatives by DUO give it a fresh look and its controversial aspect might help spread the awareness too. 

In India, while brands like Durex and Kohinoor have been using a twist of humour in its campaigns, it is Kamasutra that has been responsible for some of the most iconic condom ads in the country. One might remember the early 90s Kamasutra ads featuring Pooja Bedi and Marc Robinson, which played up the sexy, steamy and bold factor. While Manforce condom ads featuring Sunny Leone have been whipping up the steamy factor, they fall short of the Kamasutra quotient. 

On the other hand, government ads on condom usage have been almost puritanical in their approach.