Can Indian social media apps fill the void left behind by TikTok
The Indian Government has banned 59 Chinese apps citing security reasons. In responses to the Government ban, Head of TikTok India, Nikhil Gandhi responded, “TikTok has democratised the Internet by making it available in 14 Indian languages, with hundreds of millions of users, artists, storytellers, educators, and performers depending on it for their livelihood, many of whom are first time Internet users.”
Now, TikTok’s 100 million daily active users and network of thousands of Influencers have been rendered ‘homeless’ due to the blanket ban. TikTok was the most used social platform among the apps banned including Helo, Likee, Bigo Live, Vigo Video, and VMate.
Indian app developers had cause to celebrate as they stepped up to meet this sudden demand created by ban of ‘Chinese’ apps. These companies who were not able to compete with the aggressive acquisition strategies by larger players now have the chance to scoop up new users in droves.
Here are some of the social apps that are available to content creators.
ShareChat is India’s largest Indic language social media platform that allows users to share their opinions, record their lives and make new friends - all within the comfort of their native language. Spearheading India's Internet revolution, ShareChat is changing the way in which the next billion users will interact on the internet.
Roposo is a unique social video platform that lets its 21 million users create high-quality short form videos using advanced creation tools. The app offers a seamless TV-like browsing experience with 24+ interest-based channels. Available in 10 regional languages, the app lets users create, share and connect in their native language, and boasts of 1.50 million daily active users, and 150 million daily video views.
Indian short video app Chingari has recently crossed 2.5 million download mark. Chingari app was launched on Google Playstore in 2018 and crossed 500,000 mark in 10 days. Media reports state that its top 20% users spend 1.5 hours daily on the app with a average daily engagement time for its users at 7.5 minutes.
Mitron is a free Short Video and Social Platform based out of Bengaluru, India. It is designed for people to showcase their innovative videos inline with our theme of light humor. Mitron provides an easy and seamless interface for users to create, edit and share their videos, and at the same time browse through a library of top videos across the globe.
A one of its kind social discovery platform for cooking and recipes, BetterButter lets users share and discover various regional and global recipes in their local languages. Founded by Niyaz Laiq and Sukhmani Bedi in 2015, the platform has more than 50,000 recipes and videos from across the world.
TaxiForSure founder Aprameya Radhakrishna has returned with Vokal, an Indian language question-answer platform for regional users and those who are not conversant in English. Individuals can come on Vokal and ask any question that they want, which in-turn are answered by other users. The app comes in with the options of voice and text. The platform also has a Google voice to text option. The answers can also be given anonymously.
UNLU is exclusively designed as a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity. The app has been created to give fans across the country a unique and personalized experience, and intends to give them access to over 10,000 celebrities and influencers across genres such as sports, cinema, music, comedy, lifestyle, astrology and social media.
Bolo Indya is a ‘Made in India’ brand for all creative minds and content creators, especially those who want to ‘go local’. In a short span of 12 months, Bolo Indya has more than 5.2 lakh users, spending more than 39 min per day on the platform and having consumed more than 80lakh hours of video content.”