Cannes 2016:5 Film Craft shortlists for India; BBDO in Integrated shortlist

Shortlisted entries of the last three categories – Film Craft, Integrated and Titanium – have been announced today at Cannes Lions 2016. Indian agencies have secured 5 shortlists in Film Craft, while BBDO India’s Dads#ShareTheLoad campaign has been shortlisted in the Integrated category. No Indian entry has made it to the Titanium shortlist.

The ‘Fevicol – Dahi Handi’ work has been shortlisted in two sub-categories – Direction and Production Design/ Art Direction. The work has been entered by Corcoise Films, Mumbai, while Ogilvy & Mather is the creative agency.

BBDO India has secured yet another shortlist, this time in Film Craft, for its much appreciated campaign, ‘Dads#ShareTheLoad’, done for P&G’s detergent brand Ariel Matic.

The ‘Ambuja Khali’ work done for Ambuja Cements has been shortlisted in the Direction sub-category. The film has been entered by Early Man Films, Mumbai, while Publicis Ambience is the creative agency.

‘Lifebuoy Help A Child Reach 5 – Chamki’ film done for Unilever by Mullenlowe Lintas Group India has made it to the shortlist in the Casting sub-category. The film has been entered by Offroad Films, Mumbai.

Integrated Lions

BBDO India is the sole Indian entrant to make it to the Integrated shortlist for its ‘Dads#ShareTheLoad’ campaign, done for P&G’s detergent brand Ariel Matic.