Cannes Day 3: Lions for Dentsu Webchutney, Lowe Lintas, Mindshare, Leo Burnett
The winners for the Creative Strategy, Media Lions, Social & Influencers, Creative Data, PR, and Direct categories were announced on Day 3 at Cannes Lions 2019. India won 7 Lions today - the winning agencies were Dentsu Webchutney Bangalore, Lowe Lintas Mumbai, Mindshare Mumbai and Leo Burnett Mumbai.
Lowe Lintas Mumbai won a Silver Lion for their work LifeBuoy #HelpAChildReach5 for Hindustan Unilever under the category Creative Strategy.
Mindshare Mumbai won a Silver Lion for their work The Infection Alert System for Hindustan Unilever’s Lifebuoy Soap under the category Media. They also won a Bronze Lion for the same campaign under the category Creative Data.
M A Parthasarthy, CEO Mindshare South Asia said, "It feels great to win across categories for this campaign. It really underscores the potential of data combining with media to drive business impact. Congratulations to the teams at Hindustan Unilever & Mindshare who made this happen."
Dentsu Webchutney Bangalore won a Bronze Lion for their work Voice of Hunger for Swiggy under the category Social & Influencers. They won a Bronze Lion for their campaign Code Name: Uri for the film 'Uri: The Surgical Strike' under the PR category. They won a Silver Lion for Voice of Hunger campaign under the Direct category.
Commenting on the big haul, Ashish Bhasin Chairman and CEO – South Asia, Dentsu Aegis Network (DAN) said, "Dentsu Aegis Network leading with 19 shortlists and now Dentsu Webchutney winning 3 Lions today further endorses our view that 3-5 years from now, there won’t be anything like a digital agency. All agencies will have to be digital. Old world, legacy creative agencies will vanish. I am particularly happy with Dentsu Webchutney’s performance, across categories and a big congratulations to Sidharth and Team Dentsu Webchutney."
An ecstatic Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney added, "It’s surreal to us at Dentsu Webchutney, but there’s much that’s gone on behind the scenes in terms of building the right set of teams across locations, striving hard to win the client roster that we have today. I believe all of that has come together now. For now, we will continue to double down on what we’ve been doing, and look forward to even more killer solutions to bring to the table here next year. An area of incredible focus is telling our research and strategy story even better, we lead the business in terms of our thinking and our clients know this, but the ecosystem still looks at Dentsu Webchutney at a pure-play creative agency. We’re ready for brands with outlandish ambitions for what’s possible. Stay tuned."
Leo Burnett India Mumbai won a Silver Lion for their campaign #STOPMITHANI for HDFC Bank under the category PR.
“We are extremely excited on winning this award. At Leo Burnett we believe in creating Acts not Ads. We believe that The #StopMithani campaign won this award as ‘we did a blood donation drive to stop someone from giving blood.’ This campaign is a perfect reflection of our HumanKind philosophy where we united the entire nation to come together and help Mr. Mithani who has been a regular blood donor having donated blood 151 times; but he has just turned 65 – an age post which donating blood could be fatal. We took his story to the audience and got the entire country to save him by donating blood in his place where more than 3,60, 0000 people came together and pledged to donate blood. This was a bold initiative and we are grateful for the support from the HDFC marketing team.” said Rajdeepak Das, MD India and Chief Creative Officer, Leo Burnett, South Asia.