Cannes Do: India has enough creative arsenal to charge at the Lions, says Sonal Dabral
With a total of 18 metals last year, it was not the highest score by Indian agencies at the Cannes Lions Festival of Creativity. However, India did bring home a Grand Prix in Health and Wellness category, which was bagged by TBWAIndia. This apart, Ogilvy India, McCann India and FCB India also kept the country’s banner high at Cannes Lions 2018.
The year 2018 also saw Indian work being acknowledged in a major way when the Pandey brothers – Piyush and Prasoon – were honoured with the Lion of St. Mark award.
Amid the accolades, it was felt that India lacked ammunition in several categories, such as Titanium Lions and Digital Craft Lions and thus failed to make a lasting impression. For 2019, agencies have expanded on their depth of entries with hopes of conquering more than one category.
As a confident Sonal Dabral, Chief Creative Officer – South & South East Asia, Ogilvy India, puts it, “India’s prospects are very good this year. Looking at our past performance at some of these shows, especially at Tambuli, we have been making a mark in a big way. There have been Grand Prix’s coming every year. There are some categories that we need to be present in a little more, especially, for example, digital, mobile, creative data. We didn’t have enough ammunition last year, but this year, for example, when I was judging at the Kyoorius Awards show, I saw some really good digital entries. I have a feeling we will have a much better showing this year, even in the categories we have not been historically good at.”
Following is a list of entries that Indian agencies hope will make a dent at this year’s Cannes Lions Festival of Creativity:
Tonic Worldwide – MTV Woofer
Liva Eco - The Last Mile of Sustainability
The Responsible Smart Mirror
Kotak 811 - India Invited
FCB India – Bhukkad: The Open Door Project
Horlicks Stories of Strength
Horlicks Bottle of Love
Horlicks Fearless Songs
Keep an Eye
Isobar India – Her Courage Lessons for MySchoolReviews.com