Cannes Lions 2012: India wins two silver Lions and one Bronze in Media!

The winners of Media Lions were announced on June 19  at the 59th edition of Cannes Lions. India has raised the bar by winning two silver lions and one bronze lion.

 

Leo Burnett’s “Ink pad”carried out for Door Step School won the agency a silver lion. Inkpad which was created with a view of promoting adult literacy used thumb impressions to allow illiterate individuals to write their name. 

 

Cheil India’s ‘Minus One Project’  for Samsung printers has bagged another silver lion for India. ‘The Minus One Project’  as the name goes urged people to reduce the font size by one before printing any documents. The number of pages saved would reduce paper consumption consequently resulting in less deforestration.

 

BBDO India’s ‘You shave I shave’  campaign for P&G’s Gillette Fusion has been awarded a bronze lion. The highly successful campaign had bagged the Creative Effectiveness last year at Cannes. The campaign emphasized the fact that women never shaved their legs in public in the history of India. The agency even got Indian women to shave their legs for the first time in public to inspire their men to shave.