Cannes Lions 2012: Taproot makes it to Titanium and Integrated Lions shortlist
The shortlists for the Titanium and Integrated Lions category have been announced at Cannes 2012. Taproot India’s entry for Bennett, Coleman & Co titled ‘A day in a life of India’ has made it to the category this year.
Last year, there was no Indian entry in this category. India has not been able to make a mark in this category, winning just one metal since its inception. Taproot’s entry has raised hopes in the run for the metal this year.
Titanium and Integrated Lions is a coveted category which honors integrated communications that go beyond the said and done and explore newer means of communicating with audiences.
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