Cannes Lions 2016: India scores wins in Design and Creative Effectiveness

In the third awards show of the week, winners of the Creative Effectiveness, Design, Outdoor and PR Lions were announced, alongside Product Design and the new Digital Craft Lions. From boundary-breaking ideas to the technical mastery behind products, world-class creativity took centre stage.

From India, McCann Worldgroup, J. Walter Thompson and BBDO won Lions.

Creative Effectiveness

From a 109 entries in Creative Effectiveness, 13 Lions were awarded and the Grand Prix went to ‘Monty’s Christmas’ for John Lewis, by Adam & Eve DDB, UK. “The winner epitomises the very best of creative effectiveness. It’s heartwarming work that uses creativity to drive exceptional results and profit growth,” said Lions Jury President, Andrew Robertson, Chief Executive Officer, BBDO.

BBDO Mumbai was the sole metal winner from India in Creative Effectiveness. The agency won a Bronze Lion for its ‘Share The Load’ campaign done for Procter & Gamble’s Ariel Matic brand.

Design

Design received 2,856 entries and 104 Lions were awarded. The Grand Prix went to ‘Life is Electric’ for Panasonic, by Dentsu Inc, Tokyo, which was chosen for its creative bravery. “This special work embraces the paradox of integrating traditional values with technology. It shows that when used with agility, technology becomes a creative springboard that brings new meaning to design and pushes its boundaries further,” said Jury President, Tristan Macherel, Executive Creative Director, Landor.

McCann Worldgroup and J. Walter Thompson from India scored wins in Design this year.

‘The Dancing Letters’ campaign done for the Maharashtra Dyslexia Association fetched McCann Worldgroup two metals – a Silver Lion in the Publications & Editorial Design sub-category and a Bronze Lion in the Books sub-category.

J. Walter Thompson took home a Silver Lion for its campaign, ‘Blood Banking’, done for the Indian Red Cross Society.