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Cannes Lions 2016: India secures 4 shortlists in Creative Effectiveness

More shortlists have been announced on June 20, 2016 at the 63rd Cannes Lions Festival of Creativity. India has secured four shortlists in Creative Effectiveness.

Ogilvy & Mather has secured shortlists in two categories for its campaign calling for ban on open sale of acid – ‘Beauty Tips By Reshma’ – done for NGO Make Love Not Scars.

Leo Burnett’s campaign, ‘Memories for Life’, done for HDFC has also made to the shortlist.

BBDO India’s campaign promoting gender equality – Dads#ShareTheLoad – done for P&G’s Ariel brand has secured a shortlist in Creative Effectiveness.

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