Cannes Lions 2018: India bags Grand Prix, 4 metals in Health &Wellness
India opened its account at the Cannes Lions International Festival of Creativity 2018 with five wins on Day 1. The wins included Grand Prix for Good award, along with one Gold, two Silvers and one Bronze in the Pharma as well as Health & Wellness categories.
TBWAIndia took home the Grand Prix for Good for its Blink To Speak initiative done for a non-profit organisation, Asha Ek Hope Foundation. Some basic eye movements were created to help patients of ALS, MNDs, spinal cord injuries, and paralysis to communicate. A special book depicting the eye movements for communication was created and given to 70 patients and 3 doctors. They came back to with their feedback on missing messages and difficulty in some eye movements. After making the necessary changes 5,000 such books were distributed by NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation to patients and their families, for free. The cost of printing each book was $7.
“The ‘Blink to Speak’ eye language guide was created for Asha Ek Hope Foundation and NeuroGen Brand and Spine Institute after several months of research with doctors, patients and caregivers to ensure the guide would make a real difference to those people’s lives who are struggling with speech,” commented Parixit Bhattacharya, Chief Creative Officer at TBWAIndia.
The campaign has been described by one jury president as a kind of ‘cure for paralysis’.
Bhattacharya further said, “To win the Grand Prix For Good at Cannes is testament to the power of this solution and is true to Cannes’ reputation of awarding creativity that makes a real difference. We accept this honour on behalf of Neurogen and Asha Ek Hope Foundation, who were always passionate and supportive throughout the process helping to bring this intellectual property to life.”
TBWAIndia also won a Gold Lion for Blink To Speak in the Pharma category.
The guide is slated to launch in more languages later this week on June 21 in support of Global MND Awareness Day.
Grey India won a Silver Lion in the Health & Wellness category for The Health Purse (Sehat Ka Batua) campaign done for Mahindra Rise which creates awareness about self-examination for breast cancer.
Commenting on the win, Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, “It’s brilliant to see our work for Mahindra Rise winning at Cannes. It’s a testimony to the fact that over the last two years, we have been completely rebuilding the creative foundations of Grey India and now have some of the most talented creative guys in the industry. Hope the week ends with even bigger wins.”
DDB Mudra Group Mumbai has also won a Sliver Lion for the Project Free Period campaign done for Johnson & Johnson’s brand Stayfree sanitary pads.
McCann Health New Delhi’s work Noon Assembly has secured a Bronze Lion in Health & Wellness category. The campaign was done for Kwality Milk.