Cannes Lions 2018: India wins 3 Bronze Lions in Outdoor and Print & Publishing
Winners of Communication Track Lions comprising Design Lions, Mobile Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were honoured on Day 2 of the Cannes Lions International Festival of Creativity 2018. The Communication Track is dedicated to the big creative idea – where campaigns come to brilliant life through people, partnerships and processes.
Indian agencies brought home 3 Bronze Lions in two categories – Outdoor and Print & Publishing.
In Outdoor Lions, Creativeland Asia won a Bronze for its works – Madhubani, Pattachitra, Warli – done for Mercedes Benz India. Grey India, too, won a Bronze Lion in this category for its The Health Purse (Sehat Ka Batua) campaign for Mahindra Rise, which creates awareness about self-examination for breast cancer. This work also won a Silver Lion in the Health & Wellness category on Day 1 of the Festival.
A total of 2,628 entries were received for Outdoor Lions and 91 Lions were awarded – 15 Gold, 29 Silver and 45 Bronze and two Grands Prix were honoured:
‘Next Exit’, ‘Just Missed Us’, ‘On Your Left’, ‘On Your Right’ campaign by Cossette, Toronto/ McDonald’s Toronto for McDonald’s Restaurants of Canada Limited, Canada.
‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’ by Comedy Central, New York / 23 Stories X Conde Nast, New York for Comedy Central.
In Print & Publishing Lions, McCann India is the sole winner from India. The agency has won a Bronze Lion for its campaign done for Harpic, titled Five Status Words, which created awareness about the health hazards of open defecation.
A total of 1,440 entries were received for Print & Publishing Lions and 49 Lions were awarded – 7 Gold, 20 Silver and 21 Bronze and the Grand Prix winner was ‘Tagwords’ by Africa, São Paulo for Ab Inbev, Brazil.
“The Grand Prix was a print ad that was pure – there was nothing wasted on the page. It looked perfect, yet it was intriguing. It shows the way forward for print – demonstrating the blend of mediums that can co-exist to present more powerful messages,” said Print & Publishing Lions Jury President, Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi.
In the Design Lions, 1,248 entries were received and 70 Lions awarded – 7 Gold, 25 Silver and 37 Bronze. The Grand Prix went to ‘Trash Isles’ by AMVBBDO, London for Plastic Oceans/ Ladbible, United Kingdom.
In the Mobile Lions, 911 entries were received and 43 Lions were awarded – 9 Gold, 12 Silver and 21 Bronze and the Grand Prix went to ‘Corruption Detector’ by Grey Brazil, São Paulo for Reclame Aqui, Brazil.
In the Radio & Audio Lions, 1,111 entries were received and 55 Lions awarded – 7 Gold, 22 Silver and 25 Bronze, and the Grand Prix was awarded to ‘Soccer Song for Change’ by Ogilvy Cape Town for Ab-Inbev Africa, South Africa.
“The Grand Prix work is a song that will really make a change and an impact on the world,” said Radio & Audio Lions Jury President Jo McCrostie, Creative Director, Global.
Film and Titanium, the remaining Lions in the Communication Track, will be announced in the Awards show on Friday, June 22, alongside Creative Effectiveness, Sustainable Development Goals Lions and Glass: Lion for Change.