Cannes Lions 2019: On Day 5, FCB Ulka wins Gold for India; DDB Mudra picks up Bronze Lion
On Day 5, Cannes Lions 2019 announced the winners for the categories Sustainable Development Goals, Glass - The Lion for Change, Film, and Titanium. Indian work won 2 Lions under Sustainable Development Goals category. India hauls 21 Lions this year at the festival which makes our tally the same as previous year.
FCB ULka Delhi won India’s first Gold Lion for their work The Open Door Project for The Millennium School under the category Sustainable Development Goals.
On winning India’s first and only Gold at Cannes Lions 2019, Rohit Ohri, Chairman and CEO, FCB India said, “This gold lion is true testimony to FCB's creative transformation journey. I'm proud and humbled to have the honour to win India's only Gold Lion of Cannes 2019.
WARC Creative 100 named us the Number One creative agency in India. It was a flaming debut for FCB. This gold lion win reaffirms that we deserve to be there and will stay there, hopefully, for a long long time to come.”
Swati Bhattacharya, CCO, FCB Ulka added, “To address the biggest problems of our world using creativity as a tool is the most heartening joy for us at FCB. The Open Door Project is a simple idea that can solve India's biggest problem, education.”
Shantanu Prakash, Founder The Open Door Project said, “I am very happy that The Open Door Project has received this amazing honour of winning a Gold at Cannes! This will allow the mission of the project to get the international attention it deserves. The project seeks to eradicate illiteracy in India by opening the doors of hundreds and thousands of schools to children from under-privileged class and community. This award will go a long way in getting the message of the Open Door Project to our supporters and other likeminded people and shines a spotlight on what we need to do, to bring literacy and education to the young generation of India.”
DDB Mudra won a Bronze Lion for their work Project Free Period for Johnson and Johnson India under the Sustainable Development Category.
Commenting on the win, Rahul Mathew, National Creative Director, DDB Mudra Group said, “Since 2018, we have been working on making Project Free Period a more sustainable initiative. And we believe we now have an executable blueprint that can be replicated anywhere. We’re glad the jury could see the larger impact that we have managed.”