Cannes Lions 2022 Day 3: India bags 10 more Lions

The Indian advertising industry is having a roaring time at the Cannes Lions 2022. In the three days of the advertising festival, India has been taking home Lions across categories on each day.

Day 3 brought a bonanza for Indian agencies – 1 Grand Prix, 2 Golds, 5 Silvers, and 2 Bronzes. The wins are across Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Innovation, Mobile (1 Silver), and Creative Effectiveness Lions (1 Bronze).

Dentsu Creative has bagged its second Grand Prix for the much applauded campaign – ‘The Unfiltered History Tour’ – done for Vice Media, in Brand Experience & Activation Lions under the Use of Mobiles & Devices sub-category. This campaign also secured a Silver in Brand Experience & Activation Lions under the New Realities & Voice Activation sub-category.

Reacting to the wins, an ecstatic Amit Wadhwa, CEO India, Dentsu Creative, said, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins. Fingers Crossed!”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, added here, “Today, we have made history with another tremendous victory. A Grand Prix and Silver! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”

The 2 Gold wins on Day 3 were by VMLY&R Commerce for its campaign ‘Smart Fill’ done for Unilever, and the ‘Shagun Ka Lifafa’ campaign done by McCann India for Ujjivan Small Finance Bank. Both wins came in Creative Commerce Lions.