Cannes Lions 2022: Dentsu Creative India is Agency of the Year

Dentsu Creative India has ended Cannes Lions 2022 chapter on a high note, being declared Agency of the Year. This is the first time that any Indian agency has won this huge accolade at the advertising festival.

Dentsu Creative India’s final metals tally at Cannes Lions 2022 includes – 3 Grand Prix, 1 Titanium, 1 Gold, 4 Silver, 3 Bronze Lions. The agency had secured 24 shortlists.

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The agency’s stupendous show at Cannes Lions this year has left Amit Wadhwa, CEO India, Dentsu Creative, “speechless”, as he said, “it is a challenge to find words and new adjectives to express how I feel. To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, 4 Silvers and 3 Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But guess what this is not where it ends, we are ‘The Agency of the Year!”

Adding further, Wadhwa said, “While we have won what we have, it is also amazing to see all the other agencies from India win big. What a lovely feeling! We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.”

He also shared his heartfelt gratitude for all the love, appreciation, and acceptance received from the entire fraternity throughout the festival. “All that I can assure you is that this is just the beginning. We have miles to go, newer targets to meet, and records to beat. Wish us luck and keep watching for Dentsu Creative!” Wadhwa added.

An equally ecstatic Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, commented, “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title, I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me, I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for ‘The Unfiltered History Tours’. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

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