Cannes Lions 2022: VMLY&R & BBDO India score one shortlist each in Glass Lions

After securing three shortlists in Titanium and Innovation categories at Cannes Lions, Indian agencies have scored two more shortlists, this time in Glass Lions. So far, India has bagged five shortlists.

VMLY&R has bagged a shortlist for its work, titled ‘The Adeli Movement’, done for Unipads. This is the second shortlist bagged by VMLY&R, whose work ‘The Killer Pack’, done for Maxx Flash has also been shortlisted in the Innovation Lions category.

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P&G brand Ariel’s much applauded campaign ‘When we #SeeEqual, we #ShareTheLoad’ (Integrated) has also earned its agency BBDO India a shortlist in Glass Lions.

Also read:

Cannes Lions 2022: Ogilvy Mumbai, Dentsu Webchutney, VMLY&R win shortlists

Glass: The Lion for Change was launched in 2015 with the specific goal of recognising work that challenged gender bias and shattered the stereotypical images which remain rooted in marketing messages.