Cannes Lions Day 1: India bags 7 metals; Grand Prix for Dentsu Creative & VMLY&R

India has opened its Cannes Lions 2022 account early on with 7 wins, which include two Grand Prix – one each for Dentsu Creative and VMLY&R. The 7 wins also include three Silvers and two Bronzes.

Dentsu Creative bagged the Grand Prix for its work titled ‘The Unfiltered History Tour’, done for Vice Media in the Radio and Audio Lions (Branded Content/ Podcasts sub-category).

Apart from the Grand Prix, Dentsu Creative also won one Silver and two Bronzes all of them for ‘The Unfiltered History Tour’ campaign in the Radio and Audio Lions. The Silver Lion was won in the Media/ Entertainment sub-category, while the two Bronze Lions were won in the Audio Led Creativity and Cultural Insight sub-categories.

Commenting on the wins, Amit Wadhwa, CEO India, Dentsu Creative, said, “This is a humongous win. A Grand Prix, 1 Silver and 2 Bronze on Day 1 itself indeed make for a perfect fairytale. ‘The Unfiltered History Tour’ has won several laurels in the past, but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, added here, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of Cannes Lions. Meanwhile, we’re enjoying the feeling!”

VMLY&R won the Grand Prix for ‘The Killer Pack’, done for mosquito repellent brand Maxx Flash, in the Health & Wellness Lions under the OTC Products/ Devices sub-category.

Meanwhile, ‘Adeli’, an initiative by VMLY&R to remove the taboo of menstruating women not allowed into kitchens, fetched the agency a Silver in the Health & Wellness Lions under the Brand-led Education & Awareness sub-category. The campaign was done for Unipads reusable sanitary pads.

Leo Burnett’s campaign, titled ‘The Missing Chapter’, done for P&G’s sanitary pad brand Whisper, won a Silver in the Health & Wellness Lions under the OTC Products/ Devices sub-category.

So far, India has secured 37 shortlists at Cannes Lions 2022.