Cannes Lions Day 2: Grey India bags a Silver, India also secures 6 Bronze Lions
Day 2 at Cannes Lions 2019 saw winners for Digital Craft, Industry Craft, Film Craft, Entertainment, Entertainment Lions for Music, and Entertainment Lions for Sport categories being announced. Indian agencies took home 1 Silver and 6 Bronze Lions. Five of the Bronze Lions were won by Indian agencies in conjunction with their global sister agencies.
Grey India Mumbai won a Silver Lion for their campaign ‘The Barbershop Girls – Shaving Stereotypes’ for P&G’s brand Gillette in the category Entertainment Lions for Music.
On winning the Lion, an exuberant Sandipan Bhattacharyya, Chief Creative Officer, GREY Group India, said, “This win is significant because the Entertainment category is truly a new frontier of advertising and moves beyond the traditional definition in every sense. We have always believed in making our brands a part of popular culture, and to be recognised for that is immensely satisfying. We are privileged to work with clients of the caliber of Karthik and Omkar at P&G and kudos to the incredible creative team at Grey.”
Wunderman Thompson Mumbai and JWT India, along with JWT Amsterdam won 3 Bronze Lions for their ‘Blink Test’ campaign for the Jimmy Nelson Foundation in the Industry Craft category. The campaign sought to highlight the threat to indigenous population and their culture across the world and how they were being forced into oblivion due to the march of urbanisation and encroachment into their habitats.
‘Blink Off’, another campaign in the series done for the Jimmy Nelson Foundation Wunderman Thompson Mumbai and JWT India, along with JWT Amsterdam won 2 Bronze Lions in the Industry Craft category. Both the campaigns were produced by Small Fry Productions, Mumbai.
Offroad Films Mumbai, along with Publicis Singpore took home a Bronze Lion for the ‘Vicks – One In A Mulion #TouchOfCare’ campaign done for Vicks Vaporub in the Film Craft category.
Other notable winners
Wieden + Kennedy, Portland won the Grand Prix in Entertainment Lions for Sport for their campaign #DreamCrazy for Nike.
There were two Grand Prix given out under Entertainment Lions for Music. Doomsday Entertainment won the Grand Prix in Entertainment Lions for Music for their music video This is America featuring Donald Glover. AKQA, Sao Paulo won the Grand Prix for in Entertainment Lions for Music for their album Bluesman for BACO EXU DU BLUES.
Droga5’s Truth campaign for the New York Times won the Grand Prix for Film Craft.
Virtue Copenhagen’s Address the Future campaign for Carlings won the Grand Prix for Digital Craft.
UM Studious won the Grand Prix in Entertainment with their 5B campaign for Johnson & Johnson.
Momentum Worldwide won the Grand Prix in Industry Craft for their campaign Just Do It HQ at the Church for Nike.