Cannes Lions Day 4 winners; Dentsu Creative wins another Grand Prix

Continuing with its remarkable performance at the ongoing Cannes Lions Festival of Creativity, the Indian contingent added 19 more Lions across Creative Data, Direct, Media, PR, Social & Influencer categories.

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Ogilvy India won a Gold Lion in A01 for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ campaign under Data-enhanced creativity subcategory. The agency also picked up one more Gold and one Bronze Lion for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ campaign in Data-driven Targeting and Use of Digital Platforms subcategories, respectively, and the campaign won a silver metal for the media category.
BBDO won one Bronze metal for its much popular ‘Ariel See Equal #ShareTheLoad’ (Integrated) campaign in Corporate Purpose & Social Responsibility subcategory.

FCB India, FCB Chicago, and Kinnect won 2 Gold, 2 Silver and 2 Bronze Lions for their campaign #Chatpat in the Social & Influencer, Media and Direct categories.

On the momentous wins, Rohit Ohri, Chairman & CEO, FCB Group India, said: “These wins are testimony to our great partnership with Kinnect in India. Creative collaboration at its very best. I'm also grateful to FCB Chicago for helping us hone our campaign. #Chatpat is a breakthrough idea for garnering corporate funding for NGOs. What I'm truly delighted about is that SOS Children's Villages met their corporate funding objectives through this campaign."

“While I understand the power of celebrity culture, I have resented the economics of it. This campaign uses a 10-year-old from the streets who teaches the truly rich how to give. This must be the only donation campaign in the world that gives you something even before you give them a cent,” adds Swati Bhattacharya, Creative Chairperson, FCB India.

“Today is ‘the day’ we achieve our 5-year-old goal on Kinnect’s ‘Dream Board’ of winning a CANNES LION, and everyone is thrilled as we bring the pride home. I am super proud of all #Kinnectors and how far we have come together in making this dream come true —looking forward to many more magnificent years for us at Kinnect. It has also been a great partnership with FCB. This win is a testament to the growing partnership and the extraordinary work we look to bring to the table together,” said Rohan Mehta, CEO of Kinnect.

The Grand Prix of the Social & Influencer Lions went to ‘The Unfiltered History Tour' for VICE Media, by Dentsu Creative, Bengaluru / Dentsu Creative, Mumbai / Dentsu Creative, Guragaon.

Dentsu Creative India CEO Amit Wadhwa said: “And IT'S A HAT-TRICK. 3 Grand Prix in 4 Days!! I still have to come to terms with this. Not a single day here can be equated to another. Each day has been unique. And thriving. Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them. All of them. We have 1 day more to go and we are getting a bit greedy now!"

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, said: “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet!”