Cannes Lions : Dentsu Webchutney wins Silver Digital Craft Lion on Day 3
On Day 3 at Cannes Lions, Denstu Webchutney won one more Silver Lion in the Digital Craft category under the real-time contextual content title for its invigorating campaign for Vice Media, ‘The 8-Bit Journo'.
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The campaign was launched for the people in the former state of Jammu & Kashmir who have been facing a communications blackout. Mobile networks and more importantly, internet access have been severely curtailed following the revocation of Article 370 by the Indian government in 2019. As SMS services resumed, Dentsu Webchutney a way to bring them up to speed with the world through ‘The 8-Bit Journo’. By re-creating news stories that came out in the last 4 months, that sent out text messages to lacs of Kashmiris and connected a generation of internet users, without the internet.
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