Cannes Lions launches Classic in partnership with Facebook
Cannes Lions announces the launch of Classic, a curated collection of the very best Lion-winning work, spanning from the dawn of the Festival in 1954 all the way through to 2000. Classic is available to access on LIONS learning and intelligence platform, The Work.
A Classic documentary launches alongside the collection, and debuts over the LIONS Live week. The film provides a cinematic moment to step back through the creative history of winning work and the Festival’s 66 year-long legacy, featuring commentary from revered industry names.
An ever-expanding collection: Donate work
We partnered with Cinelab to painstakingly restore and regrade much of the work in the collection from the original film. Classic already contains over 900 restored films. And we’re calling out to the creative community for further submissions. We need your help sourcing work from the last century of creativity to add to a special collection at Classic. Find out more about how to Donate Work.
Challenge: Recreate Classic for 2020
To bring Classic into the current moment, we’re launching the Social Challenge Recreate Classic for 2020 competition as part of LIONS Live. You can select from one of 935 pieces of work in the Classic Collection and reimagine the work for modern-day in a clever new execution.
Then, we want you to recreate the piece of work using INSTAGRAM as your modern day medium. Whether it is a clever new execution, a hilarious parody or a nostalgic homage, you have total freedom to reinterpret, reimagine or remaster the original piece of work. You just need to make that sure that you use enough elements from the original, so it is clear that your new piece is a recreation.
Please submit in STORY format (video, illustrations, static images are all okay) 1080 x 1920. You can post directly on social and tag us directly (@Cannes_Lions and use the hashtag #CannesClassicChallenge) or email your submissions to firstname.lastname@example.org for the chance to be featured.
We’ll showcase entries that we receive over the LIONS Live week and we’ll continue to promote the best in partnership with Facebook throughout July and August. The best recreations will be chosen for full Instagram features - where you (the creative) will get to take over our stories to discuss your work and take questions from our audience.