Cannes Lions receives record 43,101 entries for 2016
At close of entries, Cannes Lions has confirmed that record 43,101 (+7 per cent) submissions have been received for 2016. Overall, there’s been growth in 18 of the 24 Lions, with standout expansion of the Product Design Lions (+92 per cent) and notable increases in awards associated with the Festival’s three specialist streams: Lions Entertainment, Lions Innovation and Lions Health.
The Entertainment Lions (formerly Branded Content & Entertainment) grew by 32 per cent to 1,843, while the new Entertainment Lions for Music attracted 637 entries in their debut year.
The two awards linked to Lions Innovation have also grown. Launched last year, entries into the Creative Data Lions have risen by 16 per cent and there was a leap of 69 per cent in the Innovation Lions, echoing the continuing explosion of data and tech-led creativity. “We’re seeing evidence that the role of start-ups in the branded communications ecosystem is key, with new businesses and their products not only buoying entries to these two Lions, but driving deep into others as well,” said Terry Savage, Chairman, Lions Festivals.
The Pharma Lions and the Health & Wellness Lions have again grown significantly (+35 per cent and +42 per cent, respectively) with a total number of 2,607 entries, a dramatic growth which Louise Benson, Festival Director of Lions Health, attributes to the ethos and impact of the event. “By celebrating life-changing creativity, we’re challenging the norms of a highly regulated industry and accelerating change. Such strong entry numbers are a powerful sign of growing creative confidence.”
Other trends included strong support for craft. The inaugural Digital Craft Lions received 1,150 entries, Film Craft is up by 5 per cent and the craft categories within other Lions have also surged this year.
“We are constantly evaluating every Lion, consulting with the industry to form a view on how they should be structured to reflect the creative landscape and remain relevant. It’s important that the Lions remain a barometer for the industry, as well as an enduring creative benchmark,” said Philip Thomas, CEO of Lions Festivals. “These numbers are also a reminder that there are ebbs and flows, and that it’s always best to take a long-term view. The Outdoor Lions are just one example of that – a drop last year of 11 per cent prompted commentary about a decline in the sector, but this year we’ve seen a determined bounce-back, with entries rising by 7 per cent.”
387 judges across all juries began their assessment of the work on Tuesday, June 14. The first results will be revealed on Day 1 of the 63rd International Festival of Creativity on Saturday, June 18 at the Lions Health Awards Ceremony.