Cannes Lions: Team ITC wins a Silver Lion at Young Lions Marketers Competition
Two young women managers from ITC made India proud by winning the Silver Lion at the Young Lions Competition at Cannes Lions 2018. The team comprised Raisa Chakravarty and Anupama Sharma from ITC’s Personal Care Products Business. They had earlier won the India Challenge.
A statement issued said, “Their achievement at Cannes is a testimony to ITC’s commitment and focus to develop and nurture young talent as some of the best minds and professional managers in the corporate sector in the country.”
The Young Marketers competition champions the world’s best young client marketers. Over an intense 24-hour period, teams were to design a concise, direct and effective brief. This year’s competition challenged global teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health.
Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley, partner and director of insights and strategy at Ketchum.
The teams were judged on the clarity of brief, the knowledge about the product or service, client organisation and its aims and the specific goals it needs to achieve.