#CannesDo – India secures 17 more shortlists
Eight Indian agencies have grabbed shortlists at Cannes Lions 2021 namely DDB Mudra, FCB Interface, FCB Ulka, VMLY&R Commerce, Dentsu Webchutney, Ogilvy India, Lowe Lintas and Mindshare India. This includes nine shortlists in Media, four in Outdoor, two in Print and Publishing and two in Design.
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Dentsu Webchutney grabbed two shortlists for the campaigns ‘The World’s Most Reported Trailer’ for the film Thappad and ‘The 8 Bit Journo’ for Vice Media for the categories Use of Social Platforms and Market Disruption respectively.
Ogilvy India Mumbai grabbed two shortlists for the campaign #NotJustACadburyAd for Cadbury Celebrations (Mondelez) for the categories Use of Real Time Data and Data Driven Targetting.
Lowe Lintas Mumbai grabbed a shortlist for the campaign Lifebuoy H is for Handwashing for Hindustan Unilever under the category Excellence in Media Execution.
Mindshare Mumbai grabbed two shortlists for the campaign Dove #StopTheBeautyTest for Hindustan Unilever for the categories Use of Integrated Media and Social Behaviour.
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FCB Interface Mumbai grabbed three shortlists for Mumbai Police’s The Punishing Signal campaign for the categories Outdoor Ambient, Single market campaign and Social Behaviour.
VMLY&R Commerce (Geometry Encompass) grabbed a shortlist for Lifebuoy Hackwashing for Hindustan Unilever under the category Social Behaviour.
Print and Publishing Lions
FCB Ulka Delhi grabbed two shortlists for Times of India Out and Proud Classified campaign for the categories Media and Entertainment and Corporate Purpose and Social Responsibility.
DDB Mudra Mumbai grabbed two shortlists for McDonalds India EatQual campaign for the categories Food and Special Edition: Promotional Packaging.