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Canon India showcases our nation through its lens with 73 enchanting photographs

A melting pot of stories, India paints a picture like no other. Exuberant in flavour, endless in wander, welcoming in culture, playful in nature and undaunted in situations. Celebrating 73 years of Independent India, Canon India takes a look at what makes India, India, through 73 pictures, in its latest campaign for Independence Day.

With an aim to showcase the nation through the lens of Canon, the campaign celebrates India in its true glory. The video very beautifully unravels what binds Indians together - be it the blend of spices or our lingering flavours or our cutting chai or our music and much more. It demonstrates that when we Indians come together- together in our harmony, together in our solace, together in our play, together in our belief, it’s a celebration full of colours, a celebration like no other! It establishes how we feel a special something because there is laughter, there is love and there is beauty all around us.  It also reveals how we Indians have a ‘never say die attitude’ and hence we always venture out looking for more. After showcasing the enchanting 72 photographs of India, in the end, the video urges people to add the 73rd picture in the beautiful canvas from what they #CapturedOnCanon!

 

 

Credits:

  • Agency: RepIndia
  • Creative: Neeraj Toor, Akshat Bhardwaj, Soven Mandal, Aman Rawat, Adityajit Shergill, Ankit Srivastava
  • Business: Kanika Kanwar, Mandira Mathur
  • Planning: Ashish Manchanda
  • Client: Canon India
  • Production House:  RepIndia Studio
  • Director: Khushboo Singh
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