CAPTAIN MORGAN and Vir Das show that rum has a new captain
Captain Morgan Original Rum and Vir Das introduce a series of digital films that introduce the fun and charismatic spirit of the Captain to the country. The series of digital films showcase the adventures of everyday life as the Captain goes on an exciting journey with renowned comedian and actor Vir Das.
In the first of its kind digital films, Captain Henry Morgan, the legendary pirate who is known worldwide for his fun-loving image forms an unusual friendship with Vir Das and they bring fun and entertaining solutions for challenges like getting a house in India, bringing a boring party to life and giving a masterclass in cricket to a friend.
One of the world’s greatest rum brands, Captain Morgan has recently launched in India a special blend of the original dark rum with unique rich taste from the Caribbean Islands. The Captain Morgan brand globally stands for adventure and fun and the digital films enforce the brand ethos and bring alive this fun spirit.
The films have been conceptualized and produced by Weirdass Comedy and speaking of his experience of working with Captain Morgan for the digital films, Vir Das said “I love the content that Captain Morgan has created globally and it was exciting opportunity to reiterate the brand’s spirit in the Indian context. As the brand had just launched in the country and we had an icon like Captain, we wanted to show real scenarios where fun solutions can diffuse the tension in the room. We hope the audiences enjoy the films imbibe the Captain’s spirit in their lives.”
Speaking of the campaign Subroto Geed, Sr. VP - Marketing, Prestige Brands for United Spirits, said- “Captain Morgan is an epitome of adventure and fun and symbolizes the true spirit of Caribbean. We are delighted to have creative partners in Vir and Weirdass who have beautifully understood the brand spirit and helped us create stories which resonate in Indian popular culture. We hope Indian millennials feel a strong affinity to the films and celebrate their fun occasions with Captain Morgan Original Rum.”
The Captain Morgan films will be only available for viewing to Facebook audience above legal drinking age and followers of alcohol pages.
As consumers across the India enjoy the Original Rum, Captain Morgan reminds you to raise your glass – always in moderation and celebrate responsibly!
URL to view the Captain Morgan Rum digital films on Facebook: