CAR-LEE’ takes over CARS24 as the first ever tech-mascot for the brand
CARS24 India's leading e-commerce platform for pre-owned vehicles unveiled the first of its kind tech mascot for the brand, CAR-LEE, inspired from the legend Bruce Lee, on this National Technology Day. CARS24 is the first to introduce a mascot in the Indian pre-owned cars industry.
CAR-LEE is a blessing in disguise who can handle all the obstacles and pain points of the pre-owned car industry, making the car buying journey a hassle-free experience for the customers. He is friendly, an expert in the auto field, and also represents the strong and lean tech team at CARS24. The tech mascot will be an integral part of the company as it will bring light to the tech-driven and customer-focused approach at CARS24 and will be visible in many different forms.
CARS24 is a born digital company, and from the get-go has leveraged AI, ML, and data science to standardize and optimize processes and gaps prevalent in the used car industry- from utilizing the state-of-the-art proprietary inspection app to pioneering a full-stack model or incorporating a powerful algorithm for price discovery. CARS24 is a market leader in the tech-organized (online) used car industry with a market share of ~90%.
Commenting on the CAR-LEE launch, Jitendra Agrawal, Global CTO, CARS24 said, “The pre-owned car industry, especially in India, has transformed into a more organised industry on the back of tech integrated solutions and strong e-commerce offerings. Trust and quality are two important cornerstones in the used car industry that CARS24 is providing to its customers on the back of a strong technology backbone. Our customer-friendly, tech CAR-LEE is more than just a mascot, CAR-LEE represents the seamless tech-integrated customer experience that we proudly offer to our customers.”
The pre-owned cars industry is plagued with multiple consumer pain points. In this pursuit, CARS24’s tech-mascot represents their commitment towards delivering a seamless, user-friendly, and engaging experience for its customers.