Carat bags the media AOR for Embassy of Ireland
Embassy of Ireland has roped in Carat Media Services to handle the media duties to promote Ireland as a tourist, business and educational destination. The business will be handled out of Carat’s Mumbai office.
The island of Ireland (which includes both the Republic of Ireland and Northern Ireland) receives 8 million visitors each year, with approximately 5 million of those coming from Great Britain. With ease of visa process to visit Ireland, India office of Tourism Ireland has planned out a series of interesting innovative promotion campaigns for the year 2012 to increase awareness of Ireland in India to promote tourism, to attract business entrepreneurs and attract students for education.
Considering that cricket in India has a huge fan following and Ireland being one of the team participating in ICC Twenty20 World Cup with Kevin O’Brien, the power hitter, has remained special to many cricket fans, Tourism Ireland is looking forward to leverage on the season of cricket.
Himanka Das, Senior Vice President, who heads the west operations of Carat India comments “we are delighted to extend our partnership with Embassy of Ireland in India and look forward to creating a stronger audience pull to visit Ireland as a tourist destination and also to promote business and education through holistic solutions that are media neutral”.
Commenting on this appointment, Mr. Feilim McLaughlin, Ambassador of Ireland to India “We are impressed by the strategic thinking demonstrated by Carat Media’s recommendation on differential solutions for the challenging objectives we have targeted.”
Carat, the world’s largest independent media communications specialist is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect Communication 2, leader in search and performance marketing.