Carat Fresh Activation executes a fashion show to launch Logitech's Mobility range of ipad accessories

Carat Fresh Activation recently executed a super glamorous fashion show to launch Logitech’s uber-chic mobility range of ipad accessories. The event which showcased the accessories for ipad Air and ipad mini made from precision engineered state-of-the-art materials happened at Shangri-La, Delhi in mid December this year.

Commenting on the seamless execution of the event, Subrotah Biswas, Director India & South-West Asia, Logitech said “Happy to say that the event was extremely successful. Particularly, I like the concept of how the products were unveiled with the models walking in. It is a very successful concept; also the fact that they were able to engage the entire audience with the product display and audiovisual which were planned.”

Ms. Sarena Chou, Marcom Manager, North Asia added furthermore, “We tried something new with the fashion show, it worked with the colours. I think it was very well coordinated. The colours of the products matched with the dresses of the models etc. Thank you very much and all the best to you.”

Logitech’s Mobility range of ipad accessories enable people to ‘Work, Create, Study on your Terms. Anytime. Anywhere’. Logitech accessories are created keeping in mind the aesthetics of iPad Air and iPad Air Mini and complement their design while providing for extra protection and lighter weight. Each color and size of keyboard cover perfectly match the size and suave colors of new iPad Air and ipad mini.

Commenting on the deployment of a fashion show to showcase the Logitech’s mobility range of accessories, Ravi Shankar, National Head, Carat Fresh Integrated, said “With working on the move being more the norm than an exception today, Logitech’s new range meets functionality as well as form increasing the style quotient for users”

Logitech’s Mobility range is indeed designed to blow your mind and challenge your style mantra! Providing portability in the tiniest of packages, the new lineup of accessories gives superior typing experience, thereby making it a style statement

The Aegis Media India group comprises Carat Fresh Integrated (Experiential marketing), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing).