Carat Fresh Integrated to become psLIVE!
psLIVE, the experiential marketing agency of the Dentsu Aegis Network, recently launched in APAC, will be rolled out in India, first in the region. Carat Fresh Integrated, which has built itself to a strong 95 experiential professionals, across 8 offices, over the last 5 years, will transform to psLIVE in India, giving it a great platform to build upon. Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, will take on the additional role of Chairman APAC, Posterscope and psLIVE – Asia Pacific.
In India psLIVE will be focusing on Experiential Marketing, PR, Rural Marketing, Branded Entertainment & Sports Marketing and Creative and Consultancy as the key areas of operation in the initial phase. psLIVE India will be the first truly global experiential marketing agency, offering the entire gamut of services, which is built for the digital age.
Commenting on the launch, Ashish Bhasin, Chairman Posterscope & psLIVE – Asia Pacific, said “We are very happy to transform Carat Fresh Integrated to psLIVE because this puts us in a unique place of having a strong ground based operation, backed by all the global knowledge and tools. All aspects of experiential marketing, particularly Activation & Rural, are becoming extremely important in India. Having a world class operation like psLIVE as a part our offering, will give the Dentsu Aegis Network clients a unique opportunity to tap these areas, through a professional set-up”.
psLIVE India will commence its operations with 95 employees, in 8 offices. These offices are Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, and Chandigarh & Guwahati. psLIVE has a ground network of over 3500 people. It is expected that by end 2015 the ground network will touch 10000 and over 100000 villages would have been covered by then.
R. Ravi Shankar will head psLIVE India. Sidharth Ghosh Vice President, Keshav Chandorkar, National Head – Rural Markets and Ajay Rao, Vice President, will form the core management team of psLIVE, along with Ravi.