Carat kick-starts South operations from Bengaluru; Ropes in Joydeep Raha as Head, Carat South

Speaking on the development Kartik Iyer the MD of Carat said "We are delighted to be here in Bangalore and will work to delivering our unique Integrated Communications Planning Solutions to clients based in the region. We have over the past few years been working on consolidating our North and West operations and are now ready to present our suite of cutting edge solutions to clients from this crucial region. And to head this operation we couldn't have found a better person than Joydeep who knows the region so well. He has over the past few years proven his ability in not only managing businesses but also continuously acquiring businesses. Being in the south is also very important to us as quite a few of our major clients including The Muthoot Group, Air Asia and Philips have interests in the region which require a very localized level of servicing. This development is in line with our focus to deliver micro market solutions to the best of our abilities to our clients and nothing could be better than having feet on the ground.

On being contacted, Joydeep Raha confirmed the development. He said "I am very excited to join Carat who are leaders in providing cutting edge planning globally. I have had the opportunity to be exposed to some of their tools which have been very impressive to say the least. These tools and processes will definitely make a huge impact in the market and will all add up to delivering huge efficiencies to clients here. What is truly impressive is their Integrated solution capabilities they have developed so quickly in the market with each division being domain experts in their respective fields. I am very excited about taking these capabilities to the market in South and am certain that these capabilities combined with Carat's global learnings and best practices can be harnessed most effectively towards providing highly effective communication solution to the clients here."

Joydeep is a Mechanical Engineer and graduate from MICA. Over the many years, he has worked in leading agencies like Bates, Enterprise Nexus and for the last 8 years with Lintas. During this period, Joydeep has handled a plethora of brands like Raymond. ABN AMRO 3M, Britannia, Jockey BPL Sanyo ,Citizen Watches, Manappuram Finance ,Manappuram Jewellery, Metro Cash & Carry, Wockhardt, Infosys etc. across categories like FMCG, Consumer Durables, Retail, Luxury and Lifestyle brands, Financial Services ,IT Services! Travel and Leisure, Healthcare and the Education sectors.

Carat, the world's largest independent media communications specialist is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.