Carat Media bags Microsoft India's media mandate!

Dentsu Aegis Network's Carat Media (media agency) has bagged Microsoft India’s account. The agency under a global pitch has won duties for Microsoft India’s media planning and buying for radio, TV, print, cinema, digital, search, OOH and all other mediums.

Confirming the news to Adgully, industry sources state that Microsoft India’s account size is pegged to be close to Rs. 200 crore.

For records, Microsoft India’s account was earlier handled by Lodestar UM and Dentsu Aegis Network had acquired the duties globally in May 2014 following a multi-agency pitch. Carat Media, has also won other accounts this year like General Motors which was close to 275 crore, British Airways, Ayurwin.