Carat Media bags the media mandate for FRETTE

FRETTE the luxury Italian Linen brand has appointed Carat Media as its media AOR for the country. The account will handled out of Mumbai office. Speaking on the appointment, Ms. Nivedita Malcolm, the Executive Director, Regency Retail (Exclusive Franchise) for FRETTE in India said "We were introduced to Carat through our Indian partners and were very eager to evaluate their offering in India. Their focus on the business with a clear recommendation on the launch of a premium brand helped us decide in their favour and we are delighted to have them as a partner in the launch of our brand in India. Carat's integrated approach is exactly what we were looking for and we look forward to having them partner us in our launch and expansion in India."

The FRETTE brand is over 150 years old and was founded in 1860. FRETTE is based in Milan, Italy and is a leading brand in the high-end bedding, bath linens and home wear business. FRETTE graces the world's finest hotels, resorts and homes blending contemporary design with Italian craftsmanship, offering exquisite styling with a collection of elegant, handcrafted textiles and spa-inspired bath linens that transform everyday spaces into lavish retreats. The FRETTE range of products have always been designed for the customer who has discerning taste, design confidence, and a deep appreciation for quality.

FRETTE has become synonymous with high style. Today, the FRETTE operates over

100 boutiques internationally, in premier addresses on the most exclusive shopping boulevards of Paris, New York, London, Beverly Hills and now Mumbai.

Speaking on their appointment, Kartik Iyer, the MD of Carat India said "We are very pleased to have been chosen for this premium launch and look forward to providing focused plans based on an incisive understanding of the Super Luxury consumer in India."

Carat, the world's largest independent media communications specialist is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

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