Carat Media bags the media mandate for FRETTE
The FRETTE brand is over 150 years old and was founded in 1860. FRETTE is based in Milan, Italy and is a leading brand in the high-end bedding, bath linens and home wear business. FRETTE graces the world's finest hotels, resorts and homes blending contemporary design with Italian craftsmanship, offering exquisite styling with a collection of elegant, handcrafted textiles and spa-inspired bath linens that transform everyday spaces into lavish retreats. The FRETTE range of products have always been designed for the customer who has discerning taste, design confidence, and a deep appreciation for quality.
FRETTE has become synonymous with high style. Today, the FRETTE operates over
100 boutiques internationally, in premier addresses on the most exclusive shopping boulevards of Paris, New York, London, Beverly Hills and now Mumbai.
Speaking on their appointment, Kartik Iyer, the MD of Carat India said "We are very pleased to have been chosen for this premium launch and look forward to providing focused plans based on an incisive understanding of the Super Luxury consumer in India."
Carat, the world's largest independent media communications specialist is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.
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