CaratLane.com partners with the movie 'Shaadi Ke Side Effects!'

CaratLane.com has associated with the much awaited romantic-comedy of this year ‘Shaadi Ke Side Effects’ starring Farhan Akhtar and Vidya Balan.

To celebrate the release of ‘Shaadi Ke Side Effects’, CaratLane.com is running an online contest inviting people to propose or express their love to their loved ones in the most creative way possible like Sid (Farhan Akhtar) in Shaadi Ke Side Effects.  The best entries would win a Solitaire Ring from CaratLane.com, will also get a chance to 

propose in an actual hot air balloon and will also get an opportunity to be part of a meet with the starcast, Farhan Akhtar and Vidya Balan.

Calvin John, Vice President, Offline Marketing, CaratLane.com says, “CaratLane.com is always seeking disruptive opportunities to reach out to the urban Indian women. The backdrop of SKSE being urban provides us with the opportunity of integrating CaratLane.com seamlessly within its song sequence, ‘Tumse Pyar Ho Gaya’ wherein Sid (Farhan) proposes with a CaratLane.com solitaire ring to Trisha (Vidya) in a Hot Air Balloon. We believe that while regular advertising would do its bit on the brand’s strategy, associations like these provide a new and interesting context to showcase the brand. Also the SKSE association provides us with wide reach, while keeping it engaging.

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