Carlsberg India appoints Saatchi & Saatchi, Delhi as its communication partner!

Carlsberg India Pvt Ltd. recently appointed Saatchi & Saatchi, Delhi as its communication partners. As part of the mandate, Saatchi & Saatchi will handle all communication development for the Carlsberg and Tuborg beer brands in India.

The association between Saatchi & Saatchi and Carlsberg globally, dates back to the 1970s when Carlsberg's tagline "Probably the best beer in the world' was created by the agency for the UK market.

Speaking about the partnership in India, Subodh Marwah, Director Marketing, Carlsberg India Pvt. Ltd., said, "We have an ambition to "be the fastest growing beer company in India' and we believe that Saatchi & Saatchi would help us to deliver the desired results. We selected them as they have a mature understanding of the issues and opportunities and are not just able to articulate that, but also manifest it in creative and impactful ways. This is what we are looking for, and which is what they have demonstrated on the other global brands they work on. They are also our advertising agency in a few other countries and the best practices and insights sharing would give additional perspectives."

Commenting on this development, Kamal Basu, CEO, Saatchi & Saatchi India says, "We are excited about our partnership with Carlsberg India; we have a strong vision for the brand and we're looking forward to implementing it the Lovemarks way".


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