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Carolyn Davis and Ajay Chandwani on Montreux Switzerland Festival 2017Jury

The 28th edition of Goldenaward of Montreux Advertising Festival is scheduled this year at Montreux on the picturesque Lake Geneva in Switzerland on April 20.

Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux .Montreux winners often go on to win at Cannes .

The  Montreux  International Jury  for 2017 has been announced.

Carolyn Davis Creative Director of BBDO New York is heading the Film Jury while Luis Silva Dias Chief Creative Officer ,FCB International is heading the Print Jury.Adam Kerj CCO of JWT New York is heading Digital Jury while Frank Bodin of Havas Worldwide is President of Media Jury.

Also on the Jury from India is Ajay Chandwani Director Percept Ltd and Strategic Brand Engagement Consultant,

Other judges in this year’s Montreux jury are Davide Boscacci 
Group CD, Leo Burnett Turin, Olivier Teepe Founder and Creative Director Cloudfactory of Netherland , Mark Chalmers ECD,Virtue Conor Brady CCO Critical Mass, Jérôme Gonfond CD Les Gaulois, Philippe Pinel CD Romance Agency Paris Jim Hilson Creative Partner
AMV BBDO London.

Last year,BBDO New York was once again the most successful agency at the  Montreux Festival for their work on Mars Chocolates, GE, Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK.

The films category was dominated by the BBDO TV films Crisper and Marilyn on Mars Chocolate. Leo Burnett’s “One Second” film on Dunlop and 2 delightful Diageo films by AMVBBDO UK.

BETC Paris dominated the Print and Direct category with 2 Golds in Print for Petit Bateau and Evian and a Direct Response Gold for Canal +.

Indian work sparkled with 2 Golds for Hindustan Unilever and Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for it’s Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category.

There were 7 Finalists from India , all very creditable since Montreux does not have a tradition of Silver or Bronze so a Finalist works like a metal here.

Indian Finalists included SAP for their Direct Marketing project on Discover, 2 Finalists of Jagran Prakashan for “A newspaper initiates a quest “ and “ Creating a newspaper for the future”, PHD’s Vande Matram” for Hindustan Unilever, ITSA People’s Print work on HCL “Relationship beyond the Contract”, and 2 Finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card. 

In the preceding years Indian entries have won golds for Unilever ‘Kan Khajura Tashan’, Ramesh Deo Productions Nike Film, Leo Burnett India for Coke Studio and Gandhi.

Entries close on Mar 17, 2017.


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