CARS24 Digital Film ‘Onam Bumper’; A Quirky Play On Kerala's ‘Lottery’ Trend

 Adding to the joy of Onam, CARS24, India's leading e-commerce platform for pre-owned vehicles has rolled out a new digital film on its social media platforms, to celebrate the festival of Onam. Denoting the spirit of fortune, success, and happiness among family members and loved ones, the Malayalam film, with English subtitles, showcases the local elements of Kerala during festive celebrations. 

The vibrant campaign film revolves around the iconic trend of lottery that has been ongoing in Kerala for decades. Capturing the joy this lottery festival brings, in the brand film, an old ambassador car travels across the city distributing pamphlets of the Onam Bumper offer as the announcer encourages people to upgrade their lifestyle and choose and purchase their dream car with just a click on CARS24.

Reflecting upon the rich culture and heritage of Kerala and celebrating the visit of King Mahabali, the film takes the viewer on a visual treat that showcases Puliyattam Folk Dance where a human-tiger dances to the tune of drums and children collect flower petals for the festival ceremonies and the car traveling by ferry along the backwaters of Kerala.

The film is being promoted on CARS24’s social media platforms including Facebook, YouTube, and Instagram, and also features Riyas Narmakala (TV star), Kensha Zohra (RJ, Radio Mirchi, Kozhikode) and CARS24 employee Shahid Salman.