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CARS24 Launches its “Dates or Best Rates Film”

CARS24, India's leading e-commerce platform for pre-owned  vehicles, has rolled out its latest digital film “Dates or Best Rates Film” that aims to create  awareness for benefits of organized car buying and selling and how CARS24 is making the  tedious and tiresome process of buying and selling cars convenient and hassle free by taking  it online.  

Set in a traffic signal, the prank film features a cyclist with a megaphone driving across cars  with an agenda in mind. He humorously persuades the car owners stationed at the signal to  sell their cars in exchange for dates. The dramatic breaks and sound effects in the music  further elevate the scene capturing honest reactions to the prank. And the final Voice Over- 

‘With CARS24, You Will Never Have a Chance Of Being Pranked’ brings the scene together  delivering the essence of the film.  

This is an exaggerated, but true, implication of what consumers experience when they decide  to sell their cars in the market. The experience often leaves them dissatisfied and they usually  think “Could I have got a better price for it?”. 

It further goes on to convey that at CARS24, consumers not only get the best price but also  the best quality capturing the true condition of the car for an enhanced consumer experience.  With efficient doorstep delivery of cars, friendly return policies and warranties, CARS24 has  always aimed at providing customers with an efficient and reliable platform for their  requirements. 

Commenting on the film, Nida Naushad, Head of Brand, CARS24, said, “At CARS24, we  aim to showcase relatable scenarios and experiences of the everyday consumer and this set  up of a traffic signal is extremely powerful and resonating. Also, Tamil Nadu is an important  market for us and through this light-hearted fun film, we wanted to bring light to how CARS24  is transforming the Indian pre-owned car industry and it is time for everyone to reap the  benefits of this transformation.” 

Deepan Ramachandran, Founder, Mind Your Language! further adds, “Mind Your  Language! helps national brands connect to South India. We identify relevant insights and  cultural connections to create brand stories that strike an emotional chord with the South  Indian consumer. In Tamil Nadu, there is a popular practice of exchanging scrap metal for  dates. Thanks to a few comedy scenes in Tamil cinema, this fading custom has been  preserved in the hearts of Tamilians. For CARS24, we gave this age-old custom a modern  makeover and made it into a light-hearted and engaging film." 

The film is being promoted on CARS24’s social media platforms including Facebook,  YouTube, Instagram and LinkedIn.

Credits: 

Production Crew:  

DESIGNATION 

CREW

Director 

Philip Gladstone

Executive Producer & 2nd Unit Director 

Jopith

Post Production Head 

Ram

DOP 

Sakthivel

Music 

L.V. Ganesh Muthu

1st AD 

Senthil



Agency Credits: 

Creative Team 

Deepan Ramachandran, Pandiyaraj 

Brand Team 

Maria Xavier Vinod, Aarthi 

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