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Cartoon Network HD all set to premiere in South East Asia

Cartoon Network is set to launch the first high-definition kids' entertainment channel in South East Asia this week, illuminating screens with awesome animation in vivid audio and visual detail.

The first market to switch on to this exciting new era in kids' television is the Philippines, with Cartoon Network HD broadcast from January 20 on leading platform, SKYcable. The launch marks the first time an HD kids' channel will be included in a premium HD subscriber pack in the region.

"HD is the future of television, and with the launch of Cartoon Network HD, kids across South East Asia can now enjoy cinema-quality entertainment from the comfort of their own homes. Cartoon Network HD is just one more way that we animate kids' lives, and we're thrilled to be partnering with SKYcable, an industry trailblazer in the Philippines, to deliver such an awesome HD destination," said Sunny Saha, Senior Vice President and General Manager, Turner Broadcasting System Asia Pacific, Inc.

Cartoon Network HD's programming line-up will feature award-winning shows such as The Amazing World of Gumball, Tom & Jerry, The Looney Tunes Show and Chowder. It will also premiere TV specials including the first CG-animated movie from the popular Ben 10 series, Ben 10: Destroy All Aliens, in March.

"Cartoon Network is a big part of many Filipino families," said Claudia G. Suarez, Head - Program Packaging & Merchandising, Skycable Corporation. "Its brand of humor and fun can only get better with the addition of its new, ground-breaking HD channel, Cartoon Network HD. We are very proud to introduce Cartoon Network HD to the Filipino audience as part of SKYcable HD's most varied collection of high definition entertainment."

Cartoon Network's new HD format enables a brighter and bolder viewing experience due to the rich use of texture and detail inherent in the animation genre. The enhanced effects are evident in The Amazing World of Gumball where the use of different textures, including CGI, photo-realistic artwork and live action combine to create an eye-popping wow factor.

Cartoon Network HD will be broadcast on SKYcable's channel 178 and complements the existing standard definition offering on channel 43.

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