CASBAA announces 1st major event 'Thailand in View seminar' of 2011

Thailand's newly thriving cable and satellite TV industry has reached more than 50% penetration ' with over 10 million connections out of a total of 20 million TV households and with ad expenditure estimated at nearly two billion baht (US$60 million) in 2010. In a country with so much growth potential, however, understanding its regulatory and cultural nuances is essential for any participant to survive, much less thrive.

CASBAA's Thailand in View seminar, organised in association with the Satellite Television Association of Thailand (STAT), will examine the key issues affecting the broadcasting sector and how they are altering the national media and communications landscape through changes in broadcasting laws, increased distribution and the fast-growing advertising market.

"Thailand is truly one of Asia's fastest growing markets with seemingly limitless growth opportunities," said Simon Twiston Davies, CEO, CASBAA. "Our Thailand in View seminar, backed by our newly published Thailand in View report, which is exclusively available to CASBAA Members, will identify the opportunities and what potential hurdles could impede success."

The day-long Thailand in View meeting has been designed to touch on a variety of important topics including overviews of the country's pay-TV, satellite TV and news TV markets, with an in-depth analysis of government regulations and their impact on industry growth, advertising potential and distribution models.

Among the powerhouse speakers lined up for the seminar are H.E. Alongkorn Ponlaboot, Deputy Minister of Commerce and Chairman of the Subcommittee, Administration of Creative Economy Policy, Government of Thailand; Senator Somchai Sawaengkarn, Chairman of the Committee on Human Rights, Rights and Liberties and Consumer Protection, Government of Thailand; Tanawat Wansom, President, MCOT; Sinthu Peatrarut, Managing Director, AGB Nielsen Media Research; Chaipranin Visuthipol, President, Advertising Association of Thailand; Niphon Naksompop, President, Satellite Television Association of Thailand; Vilasinee Chivanond, Managing Director, Cable Thai Holdings; and, host Dominique Ullmann, Managing Director, Moving TV.

To complement the seminar, CASBAA will publish the Thailand in View market report in Q1 of 2011. Covering the latest market developments, regulatory and piracy updates and advertising data, the Thailand in View country report will provide all the essential information on the Thailand pay-TV industry at your fingertips.