CashKaro Launches 'Bachat Ki Azadi' Independence Day Campaign

India's largest Cashback & Coupons site, CashKaro has launched the ‘Bachat Ki Azaadi’ campaign this Independence Day which talks about the inherent behaviour of bargaining at local shops, from sabzi waalas to kaam waalis. But there’s another side to the coin, the 10 to 20 rupees that people try to save means much more to beloved local vendors than to them. The campaign features local vendors and their side of the story when it comes to bargaining.   With this campaign, CashKaro wants to tap into and help Indians realise the other side and express the message that, since they are the ones who sell our daily necessities like vegetables, flowers, and houses on the streets, we Indians have such easy access to helping them. We should give them the impression that humanity exists by not haggling with them and paying the extra 50 or 100 rupees knowing how big of a difference it makes to people like them.

Concept Note for ‘Bachat Ki Azaadi’ campaign

Being the biggest Cashback & Coupons app in India, CashKaro wanted do something that Indians could relate to on the occasion of Independence Day. What’s more relatable to Indians than bargaining? It’s been an inherent nature of ours passed on from generations that have come before us. It’s what makes us Indians always be on the hunt of true value for money. Keeping this thought in mind, CashKaro is releasing a brand film called ‘Bachat Ki Azaadi’. This film talks about our inherent behaviour of bargaining at our local shops - from our sabzi waalas to our kaam waalis. But there’s another side to the coin, the 10 to 20 rupees we try to save means much more to our beloved local vendors than to us. It is this very sentiment that CashKaro wants to tap into and help Indians realise the other side. And when we really do want to find true value for money, there’s always CashKaro to give you real Cashback that you can transfer to your bank. To give CashKaro users the true value for money, 12th December will mark as an opportunity to save big on CashKaro. At 12am on 12th August, CashKaro will make the 75th Independence Day sale live where members will get 75% EXXXTRA Cashback on selected brands & e-commerce sites, that too above all the sale discounts that are already running 

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“may sound obvious, but I do love my deals! However, I don’t like bargaining with people who actually really need this money. So this year when the CashKaro brand team shared this idea of ‘Bachat ki Azadi’, I loved the concept. We went on to create a heart-warming film which actually speaks from the perspective of our local vendors, giving an insight to their lives and how bargaining affects them. This seemed the most meaningful message to share this Independence Day. For CashKaro members, we’ve launched our most exclusive sale yet - 75% Cashback on exclusive retail partners on the CashKaro platform for the 75th Independence Day. We wanted to make sure our users get the best of what CashKaro has to offer. The sale is live for 24 hours on the 12th of August and has unseen savings on top brands like WOW, Zivame, Health & Glow, MyGlamm, The Man Company. CashKaro members get 75% Cashback over and above all ongoing sales. After all, CashKaro is the only app that pays you to shop!”

- Swati Bhargava, Co-Founder of CashKaro & EarnKaro