Casio unveils the latest Casio G-Shock timepieces

After making its way around the globe, SHOCK THE WORLD TOUR 2011 reached the Indian shores. SHOCK THE WORLD TOUR 2011 kick-started in Mumbai with a press conference announcing and unveiling the new Casio models. Since its inception in 2008, the annual property of Casio has been one of the most anticipated street culture events and fittingly the worlds of media, technology, fashion and music descended on India's financial capital in a celebration of the iconic Casio G-Shock brand.

The highlight of the press conference was an Ice Breaking sequence conducted by "Father of G-Shock" Mr. Kikuo Ibe. He demonstrated the physical toughness of a G-Shock watch by hitting it on a ply board. Also present at the conference was Mr. Yamaoka, Manger-Marketing, Global Operation, Casio, who mapped out Casio's global marketing strategy. Mr. Kulbhushan Seth (Head - Marketing & Sales), Casio India, introduced new initiative planned for India including shop-in-shops.

In the evening, Casio held a swank SHOCK THE WORLD PARTY where some exciting products were unveiled including some of the latest Casio G-Shock timepieces, like the all new GA-110, GD100MS and GD-100SC series, which will make the G-Shock brand even tougher.

SHOCK THE WORLD is renowned for hosting the biggest names on the planet and the Mumbai event saw some of the best hip-hop performances and music mixed by celeb DJs and other activities that brought out the "shock factor' of the party. The high-energy party was thoroughly enjoyed by the G-Shock fans who danced to the beats of DJ Pearl, while event Jockey Nikhil engaged people in various Party Games. Casio wants people throughout the world to experience SHOCK THE WORLD that G-Shock has been causing now.

In 1983 Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewellery that needs to be handled with care. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became widely popular, resulting in explosive sales in the early 1990s.

Speaking on the occasion, renowned model and actor Milind Soman said, "G ' Shock is an ultimate when it comes to toughness and offers a true value for money. G-Shock watches blends well because of its art, music, sports and other youth-culture themes which have a big following among teenagers globally. Its wide range of vibrant, attractive designs with youthful colours is going to be an instant hit with the young Indian consumers. It is bound to become an indispensable fashion piece not only for an avid outdoor person like me but also for today's younger generation"

Kulbhushan Seth (Head - Marketing & Sales), Casio India added, "After more than two years of touring, in almost every city in the world, I am really glad that Casio's "Shock The World Tour' finally made it to the Indian shores. Casio always employs the latest technology, and continues to transcend conventional thinking about the watch due to which the G-Shock brand has become Casio's flagship timepiece product. Now this watch has transformed into an item, which people from all cultures like music, fashion, art, sports, etc want to buy."