Caspar Schlickum appointed CEO of Wunderman Asia-Pacific

Global digital agency Wunderman has appointed Caspar Schlickum as Chief Executive Officer for the Asia-Pacific region, beginning in September. Schlickum joins Wunderman from Xaxis, a WPP-owned global digital media platform, where he served as CEO for the EMEA region.

Schlickum will oversee Wunderman’s Asia-Pacific operations, which together employ some 1,000 people across 28 offices in 14 countries, and will be responsible for developing and expanding the agency’s offering and role with a particular emphasis on digital and data-driven marketing.

Schlickum succeeds Martin Conneen who is leaving the company to pursue new opportunities. Conneen worked with Wunderman for a decade and served as President of Asia-Pacific for two years.

Schlickum brings extensive global experience in digital media and marketing.  Most recently, he was part of the founding team and led the growth and strategic development of the Xaxis business as CEO for Europe, the Middle East and Africa. This included growing the business to 25 markets and 500 developers, data scientists and specialists over the past 5 years. He joined Xaxis having spent four years at Mindshare as a global client lead, and one year within Kantar, WPP’s data investment management group.

Prior to joining WPP in 2005, he was Vice President in Investment Banking for Deutsche Bank based in Sydney, Australia, where he worked across the APAC region.

Schlickum is a frequent writer and contributor on topics including programmatic and technology trends, digital and developments in media and creativity, and is a regular guest lecturer at London Business School MBA & Executive Education programs.

“I am delighted to welcome Caspar on board as our APAC CEO,” said Mark Read, Wunderman’s Global CEO. “Asia is a high priority market for us and Caspar’s unique experience in digital marketing, data and analytics, as well as his understanding of technology-driven business, will be hugely beneficial as we continue to grow our business throughout the region.”

“It is an exciting time to be joining Wunderman,” added Schlickum. “Mark has put an incredible team of leaders together who are delivering world-class ideas and work to clients around the world. I believe Wunderman’s core offering today is stronger than ever – there is a tremendous amount of opportunity for the business in the APAC region.”