Castrol India adds fuel to cricket fever; launches new TVC with Sachin Tendulkar
According to Giriraj Bagri, Vice President Marketing, Castrol India Limited, "We are really excited about joining forces with cricketing legend ' Sachin Tendulkar, as our brand ambassador. We have a strategic marketing plan around our partnership with the ICC World Cup 2011 and this has been rolled out across India. The Castrol "World Cup ka Hero' is an interesting concept which gives cricket fans an experiential platform for the world cup. Through this promotion, we endeavor to give the winners a lifetime experience that money can't buy, of watching a World Cup match from a vantage position and being treated like a real "Hero'."
The teaser outdoor campaign will be replaced later this week, to reveal the "World Cup ka Hero' contest.