Castrol Power1 ULTIMATE celebrates the spirit of bikers
Castrol POWER1 ULTIMATE, India’s premium engine oil brand for two-wheelers, is celebrating the adventurous and indomitable spirit of bikers with a new and catchy anthem. Sung by Benny Dayal, the anthem features featuring Bollywood actor, Tiger Shroff, who is also the brand ambassador for Castrol Power1 ULTIMATE.
Castrol co-created the anthem with Schbang using biking sights, sounds and footage shared by over 100 bikers, as part of an online contest. The ‘ULTIMATE’ biker’s anthem has been launched on Castrol Biking’s India digital channels including biking Instagram and YouTube. In addition, it is also available on popular music streaming platforms including Gaana and Spotify.
Biking culture is rapidly gaining popularity in India and is now a trending lifestyle for many young Indians seeking to fulfill their quest for travel and adventure. Castrol POWER1 ULTIMATE’s new bikers’ anthem is a celebration of every motorcyclist out there, who enjoys riding and feels one with the power of the machine every time it is revs up. The powerful notes of the anthem follow the journey of bikers traversing through India’s diverse terrain, from inland lakes to, snowclad mountains, to highways and everyday city life.
Bollywood singer Benny Dayal has brought the anthem to life with his distinct voice. The video showcases several popular biking content creators from India and features Bollywood actor, Tiger Shroff, the brand ambassador for Castrol POWER1 grooving to the tune of the biking anthem.
“Castrol has consistently delivered innovative products and campaigns, aimed at offering superior biking performance and experiences to motorcyclists. The Castrol POWER1 ULTIMATE bikers’ anthem is a tribute to the adventurous spirit of bikers and celebrates the freedom that bikers revel in,” says Jaya Jamrani, Vice President, Marketing, Castrol India.
With the launch of the ‘ULTIMATE’ bikers’ anthem, Castrol India continues its long tradition of associating with bikers across India. POWER1 ULTIMATE has been sponsoring xbhp, one of India’s prominent bike communities for the past 17 years. Since the past few years, the association has been extended to organizing biking club meets and, #roadtrip united by xbhp. The brand is the lubricant partner for ace racer and INMRC national record holder, Rajini Krishnan and the main sponsor of young racing talent at the Rajini Academy of Competitive Racing (RACR), located in Chennai.