Catch News celebrates its first anniversary

Catchnews.com, an online news portal from The Patrika Group has recently completed one year of operation. With the online news landscape growing significantly thanks to increased mobile internet penetration and new consumption platforms including social media and content aggregators, Catch News has also grown rapidly, both in stature and reach.

Being one of the newest entrants into India’s buzzing digital landscape, the site has set itself apart from the rest by finding new ways to deliver the news while always keeping in mind the integrity of the story.

The results of this are clear for all to see. The website has witnessed phenomenal levels of growth in the past year – achieving a remarkable 3.1 M UVs (Comscore) in this period. Catch News is now comfortably ahead of competitors, including brands that have been around for far longer, such as Huffpost India, Scroll, Mid-day, Quint, Forbes India, Outlook and others. As per Similar Web, 61% of the website's traffic is from organic and direct sources.

Catch News is considered amongst the top 10 news websites for India's mobile users. 70% of Catch News' users are HNIs – a demographic with greater discretionary income and spending power. Another readership aspect unique to Catch News is that 45% of the website's readership is female, something that defies industry norms, where the figure generally never exceeds 25%.

About 30% of Catch's News users access the website from premium devices like the iPhone 6, the Samsung Galaxy 6 and models more advanced than both of these.

For its content, reach and audience, Catch News has also started to draw a lot of advertising enquiries from clients and agencies alike.

Some of our advertisers include British Airways, Yatra, Airtel, the Government of India, PSUs, and many more, who spend regularly on digital campaigns reaching out to HNI audience through Catch News' network.

The advertising focus has been on native and brand solutions as most of the advertisers want to connect more organically with Catch News' audience of intellectuals and influencers.

With its success over the past year, Catch News has proved, without a doubt, that there is serious demand for credible journalism in the digital news media space.

Vinny Ganju, COO, Catch News, says: “In today’s media ecosystem where content has become a commodity it makes me proud to see how Catch news in less than a year has been able to create a dominant position of a credible digital news platform. Catch News was launched with an intent to deliver original content with innovative content delivery experience to appeal to variety of readers and impulses.  And looking at the growth in last 1 year where we have gone from zero to over 3 million UVs in less than 12 months clearly shows our idea of news has been well accepted.  What readers like about Catch News is that the content ranges over everything from hard news to hard rock and how we handpick what’s important, interesting and ignored news of the day giving a complete perspective”.

Bharat Bhushan, Editor, Catch News, says: "It is this approach to news, constantly looking for ways to innovate, while keeping in mind traditional values of journalism, that set Catch News apart from a lot of other news portals. It's something that we hope to keep up as we move onward and upward”.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media